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Aim High Publishing

Aim High Publishing Ltd is a small multi-platform publishing company specialising in providing critical information and insights for the residential construction industry.

We believe (backed up with research) that well-targeted communications to specific niche audiences at the right time will help build brands and drive sales. So this is what we do – whether hard copy, websites, emails or social media.

Shearer

The company is owned by Mark Graham who has been publishing the Building Guide since 2006, and assorted other publications launched over subsequent years. This includes The Design Guide, an annual for homeowners looking to work with an architect or designer and written by leading architects and designers, and BoB – the Business of Building, a bi-annual publication for builders.

Product_Buying_Guide

Building Guide

Building Guide

Mark and his team at Aim High Publishing Ltd have been publishing the Building Guide magazine and website since 2006. This is an independent guide for homeowners doing building work which all councils (except Auckland) around the country distribute.

Building Guide covers the process of building and renovating a home, right through from initial starting points, through design, construction and product selection. Building Guide is also distributed via Registered Master BuildersCertified BuildersHome Ideas CentresNZIAand ADNZmembers, and, as of February 2013, through retail magazine shops and supermarkets. It can also be ordered from the Building Guide website …

Design Guide

2. The Design Guide magazine

The Design Guide is published annually (bi-annual for 2015/2016) and is positioned between HOME magazine and Architecture NZ. Where one is full of beautiful houses with a large readership, most of whom are not actually doing anything, the other is a trade magazine for architects.

The Design Guide targets consumers who are using an architect to design their home, and the architects themselves.

Architects and architectural designers represent around 6-8% of homes built in New Zealand, or about 1500 homes per year. We print 4000 copies each issue and architects are a secondary readership. A key difference with The Design Guide is that the articles are written by architects which means they carry an authority and particular insight into architectural design. It also means it resonates with architects themselves as it is their peer group writing. (draft 2018-2 covers shown)

Snapshot:

  • 5,500 copies annually
  • National coverage
  • Targets consumers using an architect/designer; Secondary readership is architects
  • Retail distribution and marketed direct to architects

BoB (for Builders)

3. BoB magazine 

Distributed directly annually to our database of 5000 Certified and Master Builders (both organisations supply us with updated lists of their full databases for each issue) and made available to a further 8000 LicensedBuilding Practitioners who attend the Building Hub seminar roadshow and via requested mailouts. Our association with the Building Hub (we are their ‘Official Publication’) means we also have an online presence to their 11,000 members and additional 15,000 visitors per month.

BoB’s editorial stance is one of independence and boldness (and often irreverence) – we are the Builders’ Guide.

Our objective is to ‘help good builders be better’ and we do that through providing advice around the day to day business activities builders undertake – project management, costing jobs, staff management, product selection, health and safety and other legislative impacts.

We include a ‘Builders ‘Forum’ in each issue, with builders on the tools discussing the issues of their lives and sharing ideas and tips which also provides an opportunity for trialing product and getting immediate feedback, too.

Snapshot:

  • 15,000 copies distributed twice annually
  • Online on Building Hub website – 11,000 members using for Skills Maintenance points
  • National coverage (though regional loose-leaf inserts/onserts possible)
  • Targets builders and LBPs/Secondary readership is architects
  • Direct free distribution to Master and Certified Builder databases
  • Full page casual rate $1500 per insertion

4. BoB eDM

Aim High also has an email database of 20,000+ LBPs. We have been emailing this list for five years and have found it an extremely effective channel when a strong call to action has been implemented.

We have used it to sell a product manufacturing business, market aluminium window and door frames, recruit staff and franchises and sell builder tools.

The list is regularly emailed to and our telemarketers call the list at least once per year, so it is regularly updated. The last email had a 2% (hard) bounce rate.

It works extremely well in conjunction with editorial in the BoB magazine.

There is a charge of 0.50c delivered email and data charges thereafter (for programmatic/remarketing programmes).

Snapshot:

  • 20,500 emails on our LBP database
  • National coverage with regional breakouts available
  • Targets builders and or architects/designers
  • $0.50cper eDM to the full database, with discounts for follow up emails